Search Engine Optimisation Services

These days, pushing consumers towards your company is about more than just a little marketing and a clever strategy; you need to think in a much more technical way. The Internet has revolutionised the way we do just about everything in life, from our grocery shopping, to clothes shopping, booking holidays overseas, to even buying a new house. This has also meant a major shift in the way we do business.

No business is successful without a top quality website, but if you don’t have the skills and knowledge to develop such a thing, how do you go about it? Thankfully, there are many companies out there to help you achieve your business objectives, and it’s all about a term called SEO.

SEO stands for Search Engine Optimisation, and that basically means optimising your website so that it sits at the top of the search engine rankings. If you think about it rationally, when you are searching for something in your personal time, perhaps a holiday destination or a company to book a holiday with, do you look much past the first page?

Be honest. No!

In order for any business to be successful they need to be at the top of the Google search page, and that is where SEO comes in. Companies such as Linked.ie can help you meet these aims and more. Of course, at first you need a good quality website.

What Makes a High Quality Website?

A top class website needs to have the following features: 

  • Be easy to read and easy to follow;
  • All links must work and be pertinent;
  • The site must be attractive, but also fit in with the theme of the business;
  • Be updated regularly;
  • A blog which speaks directly to the customer;
  • Media, such as videos or images, to pull in attention;
  • Have testimonials from previous customers, to validate interest;
  • Look professional; 

If a site has links that don’t work, is hard to follow, and is very rarely updated, then customers will simply move on to the next site, therefore giving their money to competitors. This is dire for a growing business, and can result in your rankings falling below the first page of the search engine.

How to Make SEO Work For You

SEO is about many different things, but the first step starts with the website. If you don’t know how to design a website, you can purchase a template to help you, or you can hire someone to design the site for you, helping you get started in this world of SEO. Freelancers are skilled and highly efficient in such areas, and they can help you design an all singing, all dancing site that will dazzle your customers. You could then choose to maintain it yourself afterwards, or you could hire someone else to do the website side of things for you – it really depends where your talents lie.

Once you have the website set up, it’s about content. Keywords are so important in the SEO world, because this is a way to drive traffic to your site. When you search for something on Google, for instance, there are certain words you will put in, in order to try and find what you are looking for.

As an example, if you’re looking for a new quartz worktop for your kitchen, you will probably search for ‘quartz worktops’, or ‘kitchen counter-tops’; there could be a number of different word orders you will use, but Google will follow patterns and see what terms are the most popular – companies can then access this knowledge and find out what these popular search terms are. Once you know the search terms you need, you can seamlessly weave these into your content, in order to push your site to the top of the page, because it is showing the customer what they are searching for.

The best way to seamlessly weave these words into content is to hire a writer to do it for you, someone who is highly skilled in SEO practice. If the keyword sticks out like a sore thumb, because it is placed unnaturally, the reader is going to see straight through it, as will Google.

SEO Is About Professionals

As you can see, maximising your SEO efforts is about finding the right people to help you. SEO services by Linked can help you by targeting your website for improvement. Of course, it’s not all about a good website and use of keywords, but as a basic starting point, these are certainly two of the most important areas you need to look towards, in order to send more custom your way.

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Unit 32, Kilminchy Court, Portlaoise,
Co. Laois, R32 RYY5
Tel: 087 4385 497 / 057 – 8667354

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Search Engine Optimisation: How it Works

Common practice backed by research findings has shown that search engine users rarely go beyond the first page of the responses to their query. Hence there is a justified obsession by internet marketers to have their websites rank highly in the Search Engine Result Pages (SERPs), and possibly make it to the first page.

To accomplish this, they use many strategies and techniques. One of them is Search Engine Optimization.

As you may know, Search Engine Optimisation (SEO) is a technique that employs natural means to improve a page’s ranking on the search engine results i.e. the rankings are not based on paid bids as in Search Engine Marketing (SEM).

Search Engine Optimisation demystified

Before you think of optimizing your content, it is expected you have a good running website. Hallmarks of a good website include:

  • Easy to read and follow.
  • Aesthetically appealing yet professional.
  • Provide relevant information to the readers.
  • Has relevant and working links.
  • One that is updated regularly.

After the website is properly set up you can worry about optimizing its contents.

Understanding how search engines work will be helpful in understanding how SEO works. Programmed computer algorithms informs how a search engine responds to user queries. Certain search engine software named spiders and bots regularly pass by websites and indexes its content. Later when a user searches a given keyword, the search engine reaches to the indexed information and pulls out the most relevant pages and ranks them according to the degree of relevance.

In the past getting your website ranked highly was relatively easy. As easy as adding the keyword to the title, using the keyword here and there in the text, or even copying content editing it and using it.

Things are different today. There is an increased competition for the limited first page slots. Besides, search engines have become ‘smarter’. Keyword stuffing, copying content among other underhand techniques no longer pass the scrutiny of the search engine software and algorithms.

Search engine optimization comes in a handy as a solution to this modern day challenge. It employs various methods to enhance ranking. Such methods as hypertext markup language (HTML) and associated coding. It is meant to increase relevance to selected keywords and eliminate barriers to indexing processes of search engine software. In addition to clean HTML codes, the ratio of content to code must also be within the recommended range if the content is to be ranked highly.

The most prominent SEO method has all to do with content. The proper use of niche content and appropriate keywords can easily land your site the top spots. If you cannot produce such content, enlist the services of a writer with SEO expertise.   

What constitutes a topnotch SEO content? Proper use of keywords, quality and authoritative content.

Keywords are important in SEO because it is what drives traffic to your site. So there is no other way but getting it right. Do a keyword research and come up with a combination that is both relevant and competitive. The keyword(s) you settle on will guide content of the site.

The keywords should be properly arranged so that it just blends into the write-up. Stuffing the content with keywords result in poor write-ups which rank low in search engine results.

Then you must focus on quality. You should strive to produce content of exceptional standards. Ensure the content is original and unique. Duplicated content has no place in today’s writing. In fact plagiarized content is often flagged down by search engine software. When writing about a flooded topic, be creative and bring in new twists to story that makes it look unique.

In addition, quality content is one that is valuable and helpful to readers. You must first understand what your target audience want then come up with something that addresses their needs.

And don’t forget to make it as interesting and captivating as possible.     

Finally, your content has to be authoritative. When you come out strongly and authoritatively, it is a show of confidence and portrays you to have a good grasp of the subject matter. This will build trust with your potential customers and lead to the formation of one big loyal customer base.

The resultant activities and reactions of your fan base cannot miss the attention of the search engines. They cannot help but display popular sites, and your content will inevitably rank highly on the search engine results pages.