Graphic & Digital Media Design

                                               Google Re-targeting (GDN).

Google retargeting is more like the traditional marketing follow-up where a salesperson would go back to the people they had talked to about a product to convince them over again to make a purchase; only that it happens online.

Individuals who visited a particular website or mobile app but didn’t act as expected are later on presented with the individualized advertisement to get them to act in the desired way. The ads pop up as the targeted individual is surfing the net on Google and its affiliate websites.

Google retargeting as a marketing strategy is growing in popularity. For a good reason. Numerous researches conducted in different settings have come to the same finding: that less than 5% of buyers make a purchase on the first visit to a site. Shocking, right?

But you shouldn’t be utterly shocked, that simply is our nature as human beings. We are always not quick to seal deals, lest we miss a better one. So we will search widely to compare the available options. Other people are just indecisive. Some, however, just need a little more pushing and convincing to place the order.

That’s where Google remarketing comes in. The constant bombardment with ads presents the perfect push to cure indecision, melt away any fears and concerns, and get the potential buyer make a purchase.    

However, making a purchase is not always the desired action. It all depends on the goal of remarketing drive. You can remarket differently to new buyers and existing customers or even according to the stage at which a potential purchase was abandoned.

Having said that, let’s explore the available options when it comes to re-targeting.

                                         Types/ Forms of Google Re-targeting.   

  • Standard remarketing. This is a very basic form of Google remarketing. Static image advertisements of a product will be shown to individuals who previously visited your site when they browse websites and apps within the Display Network. The ads they see will depend on the specific section of the website they visited.
  • Dynamic remarketing. Unlike standard remarketing in which retargeting is based on the site a person visited, dynamic remarketing is based on the specific product(s) the person viewed on the sites. Thus they get to be retargeted with the specific product ads. This highly targeted strategy comes with increased conversion rates further boosting sales.
  • Remarketing list for search ads. This form of remarketing targets individuals who visited your website looked at a certain product but left and made Google searches about a similar product.
  • Video remarketing. This plays out on YouTube. Here, personalized ads are showed to individuals who have watched your videos on your YouTube channel. The intention, as with the others, is to increase product awareness and reinforce the message to generate the intended results.
  • Customer list remarketing. If you store your customers’ information this technique may work well for you. Just upload their contact details and sit back. When they sign in to Google and its affiliate sites, the intended ads are displayed to them.

                                             Benefits of Google Remarketing.

As you may have already noticed, Google Re-targeting offers numerous benefits to online salespeople. Among others, these are the specific benefits that accrue from its use:

  • Increased brand awareness. When potential buyers are exposed to a product over and over again through numerous retargeting ads, they become more aware of the brand. When they are ready to purchase chances are high they will go for that product.
  • High levels of targeting. Google remarketing allows you several options to send a specific group of people highly specialized advertisements. This enhances the effectiveness of the marketing effort.
  • Has a wide reach. Millions upon millions of people use Google and other related apps every day. This presents a very huge audience ripe for retargeting.
  • Ease of monitoring. Real-time campaign statistics are always available to the site owner. This allows them to closely monitor the re-targeting and effect any necessary changes.
  • The ads are easy to create and relatively cheap to run. With little information, just about anyone can create a cool ad. And since the same ad can be shown to many individuals, it absolves you the pressure to customize it for every potential customer. Moreover, the cost of hosting the ad on Google is very affordable.

Now that you have an overview of what Google re-targeting is, seen the different forms and explored its benefits, perhaps you are coming to the conclusion it is something you could make use of to propel your business to the next level. Well, we are here for you. We will help you with your Google-retargeting drive right from the set-up, monitoring, and evaluation. Ready? Contact us today and let’s get started.

Graphic & Digital Media Design

It’s for a good reason we are called a digital age. Increased digitalisation has come with a sharp increase in the number of digital media platforms with virtually every company having an online presence. Such platforms need digital content on a continuous basis, especially for marketing purposes. That’s where digital and graphic media designers come in.

Graphic and digital media designers are digital arts professionals who develop digital content using visual communication techniques. Though usually lumped together (understandably so because of the similar nature of their work and overlapping skills and concepts), there is some significant difference between the two professions.

The difference comes in terms of nature of training, tools used and the final work product.

Graphic Design vs Digital Media Design.  

Graphic Design.

Graphic design is the art of creatively combining words and images into pictures to capture the attention of the audience and pass the intended message. The work of graphic designers presents mainly in form of static images.

Among others, this is what graphic designers create: logos, brochures, billboards, posters, magazine ads, email marketing templates, publication graphics design, packaging materials and social media graphics.

The major tools used by graphic designers are Illustrators, InDesign and Photoshop. Their training encompasses fundamentals of drawing and design, wireframes, prepressing, digital imaging, iconography and graphics development.

There are many different types of graphic design, such as publication designs, corporate design, marketing designs, packaging designs etc.    

Digital Media Design.

Digital media designers, as the name hints, are more digital than their counterparts and do much more than they do. They add sound effects to visual arts to produce non-static audio-visual content.   

They deal with motion graphics, audio mastering, video editing and production, digital imaging, screenwriting, web design, digital audio production, animation, email marketing collateral, online marketing materials and media production. Other digital media designers have developed 2D and 3D modelling which has widened the scope of their work.

            Factors to Consider When Designing Graphic and Digital Media Designs.

Whether you are doing digital or graphic design, there are some important things any designer has to keep in mind to create profound yet simple and interesting designs that will create a powerful mental picture of a particular brand.

They are:

  • Identifying the purpose of the design. What is the goal of the design? That perhaps is the first question you should ask yourself. Is the design meant to communicate, educate, elicit a given reaction, or if not any of these, what is it? This step is very important as it will influence how you will go about the entire process and the tools you will use. It also will form the basis for evaluating the success rate of a given design.
  • Understanding the target audience. Don’t work blind, seek to know who the end user will be. That will enable you craft and customize the message for them and use a medium that will be most appealing to them, to get them to do what you purpose. Working from the end backwards is the name of the game in this sector.  
  • Sticking to simplicity. Well, we live in a complex world with so many puzzles unravelling around us every single minute and the last thing you want is some digital content to add onto that complexity. Make it easy for your audience, make your design simple and easy to understand.

The danger with complicating things is that it may end up obscuring the message. Simplicity, however, should not be an excuse for mediocrity. Creatively come up with something simple but superb to move your audience.

  • Avoiding blind replication. Strive as much as possible to be original and come up with something unique. Too much duplication stinks, really. You can check what other designers are doing but you don’t have to do your designs exactly the same way they do it. Never assume because it worked for them it will work for you too. Just reach deep within and unleash your creative potential.
  • Sticking within the boundaries. Just about every facet of life has its rules and regulations, even so, graphic and media design. Thinking outside the box is highly encouraged, but not to the point it becomes weird. The key is finding a good balance of all the principles of design i.e. balance, alignment, proximity, repetition and contrast.

 

That’s graphic and digital media design in a nutshell. It’s quite complex and you may not grasp it all. That’s why we are here. We are a professional digital firm with expertise in graphic and digital media design. We will help you with all your design tasks at very pocket-friendly rates.