Graphic & Digital Media Design

                                               Google Re-targeting (GDN).

Google retargeting is more like the traditional marketing follow-up where a salesperson would go back to the people they had talked to about a product to convince them over again to make a purchase; only that it happens online.

Individuals who visited a particular website or mobile app but didn’t act as expected are later on presented with the individualized advertisement to get them to act in the desired way. The ads pop up as the targeted individual is surfing the net on Google and its affiliate websites.

Google retargeting as a marketing strategy is growing in popularity. For a good reason. Numerous researches conducted in different settings have come to the same finding: that less than 5% of buyers make a purchase on the first visit to a site. Shocking, right?

But you shouldn’t be utterly shocked, that simply is our nature as human beings. We are always not quick to seal deals, lest we miss a better one. So we will search widely to compare the available options. Other people are just indecisive. Some, however, just need a little more pushing and convincing to place the order.

That’s where Google remarketing comes in. The constant bombardment with ads presents the perfect push to cure indecision, melt away any fears and concerns, and get the potential buyer make a purchase.    

However, making a purchase is not always the desired action. It all depends on the goal of remarketing drive. You can remarket differently to new buyers and existing customers or even according to the stage at which a potential purchase was abandoned.

Having said that, let’s explore the available options when it comes to re-targeting.

                                         Types/ Forms of Google Re-targeting.   

  • Standard remarketing. This is a very basic form of Google remarketing. Static image advertisements of a product will be shown to individuals who previously visited your site when they browse websites and apps within the Display Network. The ads they see will depend on the specific section of the website they visited.
  • Dynamic remarketing. Unlike standard remarketing in which retargeting is based on the site a person visited, dynamic remarketing is based on the specific product(s) the person viewed on the sites. Thus they get to be retargeted with the specific product ads. This highly targeted strategy comes with increased conversion rates further boosting sales.
  • Remarketing list for search ads. This form of remarketing targets individuals who visited your website looked at a certain product but left and made Google searches about a similar product.
  • Video remarketing. This plays out on YouTube. Here, personalized ads are showed to individuals who have watched your videos on your YouTube channel. The intention, as with the others, is to increase product awareness and reinforce the message to generate the intended results.
  • Customer list remarketing. If you store your customers’ information this technique may work well for you. Just upload their contact details and sit back. When they sign in to Google and its affiliate sites, the intended ads are displayed to them.

                                             Benefits of Google Remarketing.

As you may have already noticed, Google Re-targeting offers numerous benefits to online salespeople. Among others, these are the specific benefits that accrue from its use:

  • Increased brand awareness. When potential buyers are exposed to a product over and over again through numerous retargeting ads, they become more aware of the brand. When they are ready to purchase chances are high they will go for that product.
  • High levels of targeting. Google remarketing allows you several options to send a specific group of people highly specialized advertisements. This enhances the effectiveness of the marketing effort.
  • Has a wide reach. Millions upon millions of people use Google and other related apps every day. This presents a very huge audience ripe for retargeting.
  • Ease of monitoring. Real-time campaign statistics are always available to the site owner. This allows them to closely monitor the re-targeting and effect any necessary changes.
  • The ads are easy to create and relatively cheap to run. With little information, just about anyone can create a cool ad. And since the same ad can be shown to many individuals, it absolves you the pressure to customize it for every potential customer. Moreover, the cost of hosting the ad on Google is very affordable.

Now that you have an overview of what Google re-targeting is, seen the different forms and explored its benefits, perhaps you are coming to the conclusion it is something you could make use of to propel your business to the next level. Well, we are here for you. We will help you with your Google-retargeting drive right from the set-up, monitoring, and evaluation. Ready? Contact us today and let’s get started.

Here at Linked Media, we can help you with all your graphic & digital media design needs for your business. We can help you capture the essence of all your products and services with fun and appropriate graphic designs and digital media content including animations, video, and more.

Linked Graphic & Digital Media Design Services

Graphic Design

At Linked, we employ a full team of graphic designers who will work with you on graphics to suit your business. Our team will ensure that all your requirements are met and their passion for design is clearly reflected in the quality of the work produced.

Our graphic designers will work with you until you are 100% happy and our friendly personalised graphic design service is something you won’t find elsewhere. Our graphic & digital media design services include branding, advertising graphics, and more and our emphasis is on what your vision for your business is. We work with your goals and aspirations. Whether you are looking to polish your existing brand or create a new brand our experts are here to help.

Our graphic designers can create logos, brochures, posters, email marketing templates, social media graphics and much more for your business needs.

Professional Logo Design

Part of our graphic & digital media design service includes logo design and before the process beings, our team will get to know you and your business. We want to know what your specific needs are, what makes your company stand out from the competition and more. We help you to identify the key factors that will make your logo shine and ensure your audience can identify with it.

A professional company identity is essential, and it sends a message about your business. If you require a logo for your business our graphic and digital media design team will work with you to produce a logo that will instantly convey the correct image for you.

When designing your company logo, Linked considers what matters today and what the future might hold too. We take the time to learn about you and your business so we can produce a logo that reflects your company identity as well as impacting in a positive way in the current marketplace.

Our graphic & digital media design services can help you maintain your company identity and brand message across all social media and internet services.

Linked Digital Media Design 

Digital media designs are all about appealing to the eyes and we know that when something appeals, customers are more likely to pay attention. For many of our clients, our digital media design services are used in websites and advertising and we help ensure that they can show off their products and services to the highest of standards.

Our graphic designers work with you to come up with digital media designs that are catchy and attention grabbing, and we can help turn your lame and boring graphics into something stunning. We’ll help you take them to the next level ensure that potential customers stay on your site for longer.

Our digital media designers can add sound effects to your graphics as well as create fantastic audio-visual content for your website and social media profiles. We work with motion graphics as well as video editing and production software.

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At Linked, our graphic & digital media design services encompass a range of design processes and we can help you with all your design tasks without breaking the bank. For more information or for a free quotation, why not contact us today.