Facebook Advertising

Facebook Advertising and Marketing Explained.

Did you know you can advertise your goods or services on Facebook? Most likely you do, any keen “Facebooker” must have come across the Facebook ads as they browse. But do you know how it is done? Well, if you have been contemplating to advertise your product on Facebook sit back and put on your reading gear. We will furnish you with all the relevant information you need to know in order to successfully advertise your products and make good profits.

An Overview of Facebook Advertising.

There is evidence to the contrary that Facebook is on a downturn. Recent statistical records shows that it remains the largest social media site with approximately two billion active monthly users. In terms of advertising revenue, it only comes second to the giant search engine Google.

These lucrative numbers and revenue makes internet advertisers and marketers scramble for visibility on Facebook. In fact, a majority of digital marketers consider Facebook advertising as the best form of social media advertising.  

Facebook ads have three major sections. The label “sponsored” at the left end just below the name of the page. Secondly the “like page” icon at the right hand. Finally, the call to action option. Such options as sign up, contact us and the invitation to shop, apply or book.

Mobile and desktop versions present these ads differently. On the desktop version, the ads appear at the sidebar to the right of the desktop or in the newsfeed. In the mobile view, you can see the ads with the above listed features in the newsfeed.

Based on your target audience and desired goals, there are many types of Facebook ads you could opt for. They include:

  • Photo/ image ads. This ad comprises of a single photo (1200*628 pixels) and a short caption.
  • Slideshow ads. It is a video made by a maximum of ten still photos (1280*720 pixels) with a text of ninety characters to the upper limit.
  • Video ads. Fit for all types of campaigns, it is composed of a video and an accompanying text (a max of ninety characters). The video length is should not exceed 120 minutes.
  • Carousel ads. Contains a few scrollable photos (a maximum of ten) or videos (a max of 2 minutes in length) accompanied by text.
  • Canvas ad. It conveys a deep and immersive message consisting of both videos and photos (a maximum of twenty) and text (500 characters limit).
  • Collection ads. Designed only for the mobile version, it promotes several products. It is in the form of a video (a max of 120 minutes) and headline text (a max of 25 characters).

How to Create a Facebook ad

Creating a Facebook ad is relatively simple. Here is a highlight of how it goes:

  1. Choosing your advertising objective/ goal.
  2. Selecting the target audience.
  • Choosing a platform to run the ad on among the various platforms Facebook owns.
  1. Settle on a budget.
  2. Pick the format of the ad you desire.
  3. Place your order.
  • Track the performance of the ad.  

Before you create an ad, you will need to have a Facebook business page. If you have one that will be a good head start. If you don’t, then open one and proceed to create your ad.

The Potency of Facebook Advertising.

Facebook is a very effective platform to host advertisements, and many advertisers are already cashing in. But what makes Facebook advertising very effective? Many things.

One, Numbers. With over 2 billion active users who are spread all over the world, to any region you can imagine of, it has a wide coverage. Advertisers are assured their products can reach many people world over, and especially the target audience.

That takes me to the second reason. Facebook has tonnes and tonnes of data of its users. This data is used to categorize users based on different parameters like age, language, region, social status, interests and behaviors, and the like. Hence it is able to pass the ad to your target audience.

Not to mention it is cheaper compared to its main rival, Google AdWords. Bidding on competitive keywords skyrockets the payment of the pay per click (PPC) ads. And if paid Facebook advertising is a problem, many are already making money informally by marketing their products directly to their Facebook friends. Did you hear that, free of charge.

Facebook ads are also very flexible and can easily be created and edited to meet the need at hand.