If you have been writing articles, blog content in a haphazard way, hoping that some of it will rank, it is time to learn a more methodical seo content strategy for your website or blog.
Here are steps to help you define and refine your seo content strategy:
- Define your goals
First of all, determine what you goals are as a business or website. Do you want to drive sales via your site? Do you want to increase traffic on your site to earn more money through ads? You goals determine the kind of seo content you need.
If your main goal is to drive product sales, you should focus with interesting and informative product pages that are seo optimized for conversions and search. You can also try and create a helpful blog content that gives guide on how to use your products, and link them to relevant pages.
- Consider your audience
Understand your audience- using analytics software and surveys can give you a better picture of your client or visitor. You can create characters and marketing personas to represent you ideal website customers and visitors. Also, think about the type of content the characters may want to read on your website.
- Buyer persona concept
For instance, if you run a B2B site that focuses on C-level people, it is wise to create a high level white papers that users can download, save, and read later. If your focus is tweens and teens, you should focus with constant updates with more images and video and less texts. You should also make sure your website is seo optimized for mobile devices.
- Make an editorial calendar
Once you have identified your audience, the next step is to create an editorial calendar. The calendar is much of a schedule that shows you when to publish new content and the kind of content to craft. This helps you follow a regular schedule and also stop you from scrambling to come up with a theme for your content at last minute.
How to create and adhere to an editorial calendar:
Think about ongoing features: For instance, a food blog might do a vegetarian recipe every Monday. Most blogs pursue link roundups once in a week. Come up with a category page for your ongoing features so that your visitors can find all your vegetarian Monday recipes as well as the link roundups in a single place. Take as much time as you need when write complex content such as infographics and videos because they need several rounds of edits to achieve perfection and sometimes can be difficult to achieve seo for search.
Don’t pant too far: Most calendars are detail in a moth or two because of budgets, marketing goals and employees. Therefore, you shouldn’t plan out a schedule for the coming year and waste your time and effort.
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