Most things we do these days are centred online. When we are searching to make a new purchase we almost always check websites beforehand, to shop around and find out a little more about the subject. If your particular website isn’t top quality, then you’re seriously losing out on potential customers.

Think about this on a personal level – if you visit a website and it looks poor, it doesn’t work well, it hasn’t been updated for some time, and it generally isn’t a positive experience, are you likely to purchase your goods and services from that company? Probably not.

If you don’t put extreme importance on your website, then you are practically gifting custom to your competitors, and for that reason it is always a good idea to visit a site such as Linked to take advantage of professional help and advice.

What Does a Top Quality Website Look Like?

When you first visit a site, you probably first notice its appearance. A top quality website needs to look the part, in that it needs to be attractive and pleasing to the eye, but it also needs to fit in with the theme of the company itself.

For example, if your company makes children’s toys, it should be bright and colourful; if your site sells counselling services, it should be more classic and professional – you shouldn’t choose a theme simply because it looks nice, it has to fit in with what you are trying to sell.

Once you have the appearance of the site sorted out, a top quality website needs to be very easy to navigate. You should have a menu down one side which gives the visitor options on where to visit. They should simply be able to find what they’re looking for, click the link, and be taken to that page, without having to search too much for it. Links should always work, and never be broken, because this is a source of frustration for customers.

Next up is how often it is updated. You should update your site regularly, and if you have a blog on the website (highly recommended), then this should be updated at least weekly. You should also try and update your front page a little too, perhaps taking into account the season – if Halloween is coming up, try and tie that in, if Christmas is around the corner, make your front page reflect that.

In order to push your site further to the top of the rankings and tie in with Search Engine Optimisation (SEO), there should also be links to your social media sites, so Facebook, Twitter, Instagram, for example. This is a good word of mouth way to generate more traffic.

Basically, if a site looks bad, is hard to use, the links don’t work, and/or is very rarely updated, a visitor will go there once, and won’t head back. You might think that this is just a website, it doesn’t reflect the ethos of the company, but that’s where you are wrong. In order to capture customer confidence, you need to show quality in everything you do, and that includes your website – this is your prime, number one marketing tool, and your way of reaching out to millions of people.

How to Create a Top Quality Website

Not everyone has the know how to create a website that is perfect for the company, because a) they might not have the skills b) they might not have the knowledge how to do it as well as they should, and c) they don’t have the time to design and create the website themselves. For these reasons hiring a website designer from Linked.ie to do the whole thing for you is a great idea.

A website designer has the skills and knowledge to help you get the best site for your business, and once it’s set up, you can choose to run it yourself from that point onward, or you can hire a person to run the online side of things for you. Which option you go for is personal to your company, and it depends on whether you have the time to run the site, and whether you really have the skills too – of course you can learn, but this is something you need to think about carefully, because as we have mentioned, websites are extremely important.

Your website is your number one tool, it is a way to reach the masses, and if you don’t give it the care and attention it deserves, you are severely lacking in your marketing approach, and you will lose customer confidence as a result.

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