Facebook is not just for sharing hilarious status updates and quotes with inspiring photographs in the background, it is about connecting with the world around you. Of course, from a social point of view, Facebook has networked people together, and sometimes even back together, in a massive way, but there are many business advantages to this social media giant too.
More than 1.4 billion people have active Facebook accounts, and on a daily basis around 900 million users visit the site – think about your own Facebook activity; do you check just once per day? Probably not, most of us check several times during the day and we are usually always contactable for Facebook Messenger too. Now, if you can make this work for you in a business sense, you could be looking at massive profits.
Linked.ie can help you figure this whole Facebook Ads riddle out, meaning that you can make cold, hard cash from the social media site alone.
Facebook Advertising can clearly be seen on the mobile and desktop versions of the site. On the desktop you will see sponsored ads running down the right hand side, and on the mobile version they appear in the timeline. These are both clearly visible for users to see, and when someone is sat wasting time on the bus, perhaps just meandering through their timeline, the fact they could stumble upon an advert which is targeted to their age group and likes, means they are likely to click on it, and perhaps purchase your goods or service.
Adverts are targeted to age and audience, so if you are trying to sell a product which is targeted to 21-35 year old’s, then this will show up in the timeline/desktop page of users in that age group. This of course means that you are more likely to reach the people you need to reach, instead of your advert being viewed by people whom it is not intended for.
Targeted marketing in this way is highly effective and when it is done on a viral scale such as this, you are reaching countless other people, millions even, which you would never have reached otherwise.
Of course, this service doesn’t come for free, and there is a small fee for each advert you place. You can set up a daily limit for your campaign, so you don’t go over budget, where you tell Facebook how much you’re prepared to pay, safe in the knowledge that you won’t be looking at a big bill at the end of it. You’re in control of your marketing strategy on all accounts, from your budget to who you target.
Facebook Advertising also targets location, so if you are in the London area and you want to reach out to the millions of users in that region, you don’t have to send your advert to the world and have people from China looking at it – that is simply a waste of time and resources. This targeted approach has been proven to be highly effective.
The right keywords are imperative to reaching the top of the search page. Of course, you need to know the keywords that are popular, in order to stand a chance of this, which is often a time consuming process. For this reason, it is often for your benefit to outsource PPC services. If you decide to do it yourself, you need to do a lot of research into which keywords to go with, and then organise them into groups which will stand you in the best stead to make cash.
Keywords have to be relevant to your company, nothing too obscure or strange; it’s often best to be extremely obvious when picking keywords. On top of this, the keywords should be repetitive, and you should think of different keyword combinations too. Google AdWords is one of the most popular forms of PPC marketing, and this is where you pay a fee for this whole service to be practically done for you.
PPC is not overly complicated, but if you fail to understand the basics, then you may fall foul of many common pitfalls. Going beyond the basics then will ensure your ad outperforms the rest.
As this has the potential to drastically increase traffic to your website, it’s always best to hold your hands up and pass the mantle onto experts. Whilst some people choose not to go down the Pay Per Click route, it’s certainly one of the most popular, and most successful ways to beat your competitors.